Moving to Tampa, I knew I had to work double-time to establish my name as a life + style blogger. Unlike Manila where partnering with bloggers has become the norm, companies in Tampa lay their money down more on traditional advertising like television and print. So when I received an invitation from Trend Clothes Co — an up-and-coming fashion boutique in Tampa, I was really excited. The launch featured a runway show of this month’s current line and pop-up shop which also included a showcase from Chloe and Isabel, a lifestyle and jewelry brand.

Lisa Lett, Florida’s Chloe and Isabel representative, shared that all C+I pieces are handmade in New York. But unlike many handcrafted jewelry, C+I offers them at a more affordable price — some even retailing for as low as $18. All jewelry are hypoallergenic, lead-safe, and nickel-free. Check out Lisa’s store here.

The event debuted with a runway show of all the pieces available for this month. Called Chic in the City, the collection offers trendy coordinates and jumpsuits as well as shoes, bags, and sunnies, perfect for adventurous urban women who love experimenting with their style.

Each month, Trend Clothes Co will release unique and affordable clothing — personally handpicked by owner Felicia Bridgewater — for women of all shapes and sizes, so watch out for it!

Felicia, wearing a floral jumpsuit from Chic in the City collection, with her sister/model Chelsi

Curious to learn more, I chatted up with Felicia right after the event:

What inspired you to open Trend Clothes Co?

My original inspiration comes from living in New York. I took an interest in fashion and styling very early in life because my parents, aunts, and cousins always took me shopping with them. We’d go to the mall, the fashion district, trendy little boutiques, and street markets all in one day. When I was 12, my dad made me a dollhouse. I asked him “Dad. Can you make me a boutique?” He laughed but he made me a little mini boutique with chaise lounges, clothing racks, and dressing rooms. I hung all of my Barbie clothes in there and made the Barbies come in for styling sessions and confidence coaching. It’s hilarious how much time I spent playing with that little box but it is what continues to motivate me every single day. My motto has always been: “When you look good, you feel good!” I really hope to inject that into the philosophy of the TrendClothesCo brand and spread that confidence all over.

What styles and pieces can we expect in the coming months?

I want to debut a new collection once a month. September, I debuted a collection titled Chic in the City which was a collection that could transition working women from the office to a night out on the town. In the next few months, I’m planning a 70s Inspired Collection, a 90s Throwback Collection, and even an activewear collection.

I want the pieces from the collections to connect the wearer with a certain persona, place, or time-frame but I still want the pieces to be modern and on trend. The collections shouldn’t come off as costume-y but instead, transporting. I really do believe style and fashion can transport you to another time or another place.

Do you offer any promos?

Yes. Almost every week, I run a sale, special, or giveaway. Also, when a customer posts their TrendClothesCo outfit on Instagram, Facebook, or Twitter, they receive a 10% discount on their next order.

Visit Trend Clothes Co shop to check out the rest of the collection.