Last month, I was invited by Kanebo Philippines to witness the launch of their KATE Tokyo line of products in the Philippines. Kanebo has been in the Philippines for more than 7 years. Their best sellers include their no-smell lipsticks made with the best kind of wax, eyebrow palettes, and Freshel skin care line, which I absolutely love.


Kanebo’s BB Creams have sold over 10 million units in Japan alone, so it’s not a surprise that they are hailed as the #1 brand in BB creams and that their relatively new line KATE Tokyo has been met with the same reaction. Since its launch in 1997, KATE has been constantly regarded as the #1 makeup brand in Japan.


Makeup products can be quite scary and overwhelming for non-professionals and newbies. KATE Tokyo has made it its mission to reach out to all makeup aficionados, so they created the concept of “no more rules” enabling people to enjoy their products without hesitation. Eye makeup has always been my waterloo and I’m especially thankful for KATE Tokyo products, like the spotlighting shadow (see above), that make the work easier–details of which can be seen in my next post. For now, check out some of the pictures from the event after the jump:






Kanebo invited makeup guru Kookie Sandejas to talk about the products and demonstrate how to do a day-to-night look by using the same products from KATE Tokyo.


And here is the model after the day makeup demo (photo by yours truly):


Before the event ended, Kanebo announced an exciting opportunity to win an all-expense paid trip to Japan by just posting a selfie showing and wearing any KATE Tokyo product with the hashtag #kateselfietojapan. The contest is open to all female residents of the Philippines aged 18-35.


For the full details and mechanics, visit and like KATE Tokyo’s Facebook page.

It’s been a while since my last event and I’m really glad to have attended this one. I’ve always loved playing with makeup and I learned a lot from the demonstration, plus I made new friends.


Thank you, Kanebo and KATE! 🙂