Last month, I was invited by Kanebo Philippines to witness the launch of their KATE Tokyo line of products in the Philippines. Kanebo has been in the Philippines for more than 7 years. Their best sellers include their no-smell lipsticks made with the best kind of wax, eyebrow palettes, and Freshel skin care line, which I absolutely love.
Kanebo’s BB Creams have sold over 10 million units in Japan alone, so it’s not a surprise that they are hailed as the #1 brand in BB creams and that their relatively new line KATE Tokyo has been met with the same reaction. Since its launch in 1997, KATE has been constantly regarded as the #1 makeup brand in Japan.
Makeup products can be quite scary and overwhelming for non-professionals and newbies. KATE Tokyo has made it its mission to reach out to all makeup aficionados, so they created the concept of “no more rules” enabling people to enjoy their products without hesitation. Eye makeup has always been my waterloo and I’m especially thankful for KATE Tokyo products, like the spotlighting shadow (see above), that make the work easier–details of which can be seen in my next post. For now, check out some of the pictures from the event after the jump: