When Hollywood goddesses Charlize Theron, Angelina Jolie, and Catherine Zeta-Jones raved about argan oil years ago, it immediately became a top trending beauty product worldwide. The demand was so massive that argan oil became a billion-dollar industry, and still rising. Turns out, there’s more to argan oil than cosmetic hype.
Argan oil is extracted from the seeds of argan tree, which can only be found in southwest Morocco. Traditionally, Moroccans use the oil – or “liquid gold” as it is sometimes called – as salad dressing and bread dip, as well as topical treatment for skin diseases.