Louis Vuitton Launches First Perfume Collection

A couple of weeks ago, I finally reached the peak of cabin fever. When I was living in Manila I was always out and about so I’m not used to being stuck at home 7 days a week. Fortunately while lurking the interwebs, I met Cristina, a fellow Filipina whose parents are coincidentally from Bicol–my hometown. Because of that and our mutual admiration for a Filipina celebrity, we clicked right away and she invited me to Louis Vuitton’s perfume collection launch.

The launch is a closed-door event so I felt really lucky for being one of the few people who got to experience firsthand LV’s highly anticipated fragrance line. While this is not the first time LV has created perfumes, it is the first time they released anything in 60 years. Unlike other brands, LV does not regularly produce perfumes. The company only published 5 other scents in the past: Heures d’Absence (1927), Sur la Route (1927), Je Tu Il (1928), Reminiscence (1935), and Eau de Voyage (1946).

Apart from that, LVMH tapped Jacques Cavalier-Belletrud–the nose behind scents such as Stella by Stella McCartney, Jean Paul Gaultier Classic, and Dior Addict–to craft 7 unique scents for the brand. And thus, after years of speculation LVMH finally confirmed early this year the launch of les parfums Louis Vuitton, namely: Rose de Vents, Turbulences, Dans la Peau, Apogee, Contre Moi, Matiere Noire, and Mille Feux.

My personal favorite is Rose de Vents, which combines the scents of roses from Grasse, iris, and cedar. As soon as I sprayed it on my wrist, it instantly reminded me of a beautiful morning in spring. The scent is not overpowering, which I really like. Each 100 mL bottle retails for $240. But if you want to try them all, a miniature set containing all 7 scents in small bottles is also available for $290. Please visit here for details.


Of course, this post will not be complete without pictures of the rest of the store. Having a vintage Louis Vuitton luggage is still a dream of mine, so I couldn’t resist taking a pic of the display. 🙂


I also love that the brand is releasing other bag designs. I know the LV monogram is an icon on its own, but for people who do not like flaunting their designer labels, it can be too much. And look how cute these bag charms are!


Their accessory line is to die for! I love anything dainty and cute so I can totally see myself wearing LV’s jewelry.



It’s been more than 6 months since I’ve been to any event, so I’m happy I found a fellow “kikay” in Cristina. Tampa Bay Fashion Week is happening soon and I simply can’t wait to share it with you! Come back soon. 🙂